Bridgerton

Bridgerton was one of Netflix’s most anticipated launches in 2020. The IP has a diehard fan base via the series of best-selling romance novels, but we needed to introduce the world of the show to a much broader audience. 

Our approach was to embrace what existing Bridgerton fans know & love: the escapism, the wish fulfillment, and the promise of a happy ending. We adopted the saucy voice of the show’s omniscient narrator, Lady Whistledown, in all of our social media accounts & ad copy. And the aesthetic of the campaign is decidedly light & airy - as if you’ve been invited to a delightful, expensive tea party.  

With a viewership of 82 million households, Bridgerton became the most-watched series on Netflix at the time of its premiere.