Mad Men Yourself

For the third season of Mad Men, we wanted to develop a digital execution that would give our passionate fans a way to express their fandom publicly across social media.  

That solution was Mad Men Yourself, an avatar creator that was the viral hit of the summer. We commissioned illustrator and Mad Men superfan Dyna Moe to provide the character looks, and we created a playful, immersive experience that was visited millions of times, generated tons of fantastic press, and was updated and relaunched year after year for subsequent seasons.