Narcos

Narcos is unapologetic about its dark subject matter, and we wanted to be true to that in our marketing too. No punches pulled here - we put the cocaine front and center, exploding ominously around our characters. This also has one of my all-time favorite taglines, “There’s no business like blow business.” 

We built the show’s style guide from the tools of the drug trade, which created an instantly recognizable title brand that we could return to each subsequent season.