Netflix Is A Joke

Seinfeld. Chappelle. Degeneres. Rock. All of these A-List comedians had specials coming to Netflix, and we wanted to plant a flag: Netflix is the new home of A-List stand-up comedy. 

So, the provocative NETFLIX IS A JOKE campaign was born. We launched a group of cryptic billboards that instantly sparked widespread speculation. Then, a broadcast TV campaign during the Emmys let everyone in on the joke and connected the comedians to our larger originals slate.  

The campaign was such a success that Netflix adopted NETFLIX IS A JOKE as its comedy brand platform and continues to use it across social, editorial and events.


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Agency

Battery

Awards

Clio Entertainment Award (Grand Prize)

Cannes Lion: Integrated Campaign (Bronze)

Ad Age: Small Agency Campaign of the Year (Gold)