Santa Clarita Diet

With Santa Clarita Diet, we had 2 very recognizable stars but a title that lacked a lot of context. What IS the Santa Clarita Diet? (Answer: it’s people! Drew Barrymore plays a zombie.)

We decided to lean into the cryptic title & our celebrity talent to build a creative platform satirizing the fad diet endorsement industry. Think of it as The Zone or South Beach, but for the undead. 

We debuted the campaign with a tongue-in-cheek TV infomercial featuring Drew Barrymore during the Golden Globes, and then extended the homage through every aspect of the launch. We even customized the diet’s cuisine to suit the many different countries that we were running in. Our take on kielbasa in Germany caused such a stir that we got additional publicity when we had to take it down.

Agency

And Company