Tudum: A Global Fan Event

How do you promote a brand new event, with a name that nobody can pronounce, and a roster of talent that’s changing by the week? You embrace the confusion. 

With only a few months until the event date, we were having a very difficult time securing talent for promo reads, and the global pandemic meant that many shoots were happening remotely or with limited direction. So, we just asked our talent one thing: how do you say “Tudum”? And with some great riffing and improv, hilarity ensued, and we were able to announce the event with a truly global talent pool and sell it as fun, playful, and a must-see. 

Tudum garnered over 25.7 million views across Netflix's 29 Netflix YouTube channels, Twitter, Twitch, Facebook, TikTok and Tudum.com. And the exclusive clips and trailers featured generated over 300 million views on social media.

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